Like with most things, there’s a balance between gaining EXP and GOLD in this game. You can choose to focus on more EXP at the expense of gold and vice versa.

🏠 Sell in-house to prioritize merchant EXP.

🏛️ Sell on market to gain NO EXP but for 3-9x gold.

What makes sense? #

🏛️ I don’t sell on market for 2x value, that I can surcharge myself. I don’t bother under 3x. Market price 4x and above is my target, you’ll find items that are persistently in high demand. Usually chest/premium/event blueprints & items with enchantments pre-applied are expensive, these are sought after thanks to their stats and usability with heroes.

@TODO: #guide-market

🏠 Technically, selling in shop is superior in long-term (as long you have enough gold for own upgrades and to invest). That’s because when you prioritize EXP, you’ll hit high levels faster and thus unlock more crafting slots + shop space. These in turn increase your crafting speed and the ability to surcharge. And you unlock higher tier items. Being able to queue many highest tier items is great, because they require less baby-sitting and will still be ’ticking’ when you close the game.

Pushing this to the extreme: only sell very few items on market, buy fodder items off market to keep energy high (discount) and always be crafting items. Speed up half finished items with energy to craft faster, if all your resource stock is refilling and never full, you’re doing it optimally.

Top tier players seem to be worried about their EXP per day. In the end, it’s the only metric in the game you cannot cheat.

What to do with NPCs bringing you resources to buy? If you’ll stay online, buy them (especially the rarest resources). If you’re leaving soon, probably not. Remember, crafting should not be limited by a lack of resources while you’re actively playing.